Coca-Cola Foundation has joined hands with Mountain Clean –Up Campaign 2022 led by the Nepal Army and Rotary Club of Nagarjun for its 3rd edition with the theme, “An endeavor to save the Himalayas; Our Mountains, Our Responsibility”. The Foundation is the major Corporate Partner among multiple stakeholders for this year’s campaign.
The campaign is one of the largest mountain clean-ups in the world with an aim to protect and preserve sanctity of the Himalayas by retrieving waste that has been left behind by visitors and cumulated on the mountains over the years. Along with multiple stakeholders, the campaign that began on April 5 until June 5 this year will be cleaning 4 mountains of Nepal that are above 8,000 meters which includes Mt Everest, Mt. Lhotse, Mt. Manaslu, and Mt. Kanchenjunga. Approximately 35,000 Kgs of waste has been estimated to be collected which will be handed over to the recycling partner for proper waste management. The journey to the mountains is strenuous due to harsh weather conditions and climbing at high altitudes for which the team has been training dedicatedly for the past months to prepare for the expedition.
The Campaign Director of Mountain Clean-Up Campaign 2022 stated, “The Himalayas are our national pride and as the theme for Mountain Clean-Up Campaign 2022 goes “Our Mountains, Our Responsibility”, it is our duty to keep it clean and preserve it for the local communities and our future generations. In addition to this, we are also working with the local communities and partners to raise awareness about the concern of waste management in the mountains. We are thankful to all the stakeholders involved, for their generous support, including The Coca-Cola Foundation for their continued commitment towards the mountain clean-up campaign in Nepal.”
Coca-Cola has also provided its diverse portfolio of beverages to refresh the expedition team, volunteers and officials.
Saadia Madsbjerg, President of The Coca-Cola Foundation, stated, “The efforts made by Nepal Army to clean up the Himalayan peaks and bring together like-minded partners is exemplary. We are honored to actively support the Nepal Army in their effort for the third year to keep the pride of Nepal pristine. The foundation remains committed to community recycling projects. We are confident about the success of the cleanup and wish the expedition team the very best.”
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