Over the past three-quarters of a century, Cathay Pacific has grown from a small regional airline to one that has thrust its way out across the globe from its energetic home city, Hong Kong.
And to mark it's 75th anniversary, Cathay Pacific is unveiling a variety of exciting opportunities for customers, from paying homage to history, celebrating the power of connection or looking forward to a re-energised future.
Chief Executive Officer Augustus Tang said: “Cathay Pacific has seen exhilarating successes over the past incredible 75 years. We’ve connected people to many new destinations, welcomed the arrival of state-of-the-art aircraft and introduced exciting customer experience enhancements, to name a few. We have also experienced unprecedented challenges, such as the global pandemic, which we are all still overcoming. What these over seven decades have shown is that we are a resilient brand."
“What has never changed is our unyielding commitment to our loyal customers, our dedicated people and our wonderful home city, Hong Kong. We wouldn’t be the company we are today without the enduring support they have shown us, and we are incredibly grateful to each and every one of them. We hope they will join us in marking our 75th anniversary, and we look forward to many more journeys together.” he adds.
And to commemorate the seven decades connection, Cathay Pacific has created a special series of limited-edition merchandise.
Customers have the opportunity to get one of 1,000 special collector’s box sets each featuring seven aircraft models, from the airline’s very first Douglas DC-3 aircraft, “Betsy”, to the newest member of its fleet, the Airbus A321neo.
Meanwhile, 435 limited-edition pen and cardholder sets have been crafted out of aluminum reclaimed from B-HUJ, the airline’s final Boeing 747-400 passenger aircraft, and engraved with a unique serial number.
Customers can also give their luggage a touch of history with limited-edition aviation-themed luggage tags. Each has been formed from the body of Cathay Pacific’s Boeing 777-200 B-HND aircraft – affectionately called the “Haneda Jet” – which joined the fleet on 13 June 1996 and carried more than six million passengers over her lifetime.
Cathay Pacific has also partnered with Hong Kong lifestyle brand G.O.D. to upcycle uniforms from its crew into a selection of accessories and home wares, from stylish patchwork cushion covers to cross-body bags, pouches and teddy bears.
While Cathay Pacific celebrates the past, it continues to bring innovation to every aspect of its offering. Earlier this year, the Hong Kong based airline launched “Cathay”, a premium travel lifestyle brand in its home-market, that is designed to offer more for our customers, whether that’s in dining, shopping, events, wellness, flights or hotel getaways.
Cathay Pacific is also innovating in the air with the launch of its new Airbus A321neo aircraft, which offers customers the world’s most enjoyable short-haul experience. The A321neo offers new levels of comfort, privacy and storage space, not to mention world-first inflight entertainment upgrades.
These fuel-efficient aircraft also help Cathay Pacific’s continued pursuit of greener aviation as it aims to reach its target of net-zero carbon emissions by 2050. This commitment makes Cathay Pacific one of the first airlines in Asia to establish a timeline for making carbon neutrality a reality.