Tourism entrepreneurs have launched the 'Let Us Visit Sauraha' campaign along with various activities to attract the visitors.
A 'selfie point' has been constructed at Sauraha as part of the campaign where the visitors can take selfie with the background that reflects the local identity. The Selfie Point is constructed in the premises of Sunset View Restaurant on the bank of the Rapti River. It is drawing the visitors. It is said the visitors both young and old adore taking photos and their selfie at the Selfie Point.
"The name of the place 'Sauraha' is written at the back in attractive letters at the spot with the Chitwan National Park providing the background when one takes selfie at this spot. Although constructed at a small investment, the Selfie Point has become a hit with visitors in Sauraha," said Deependra Khatiwada, president of Restaurant and Bar Association of Nepal (REBAN) Sauraha chapter.
According to him, around 300 visitors come to the Selfie Point to click photos and it has developed into a kind of local brand.
Entrepreneurs here are upbeat as tourism business that was badly dented due to the coronavirus pandemic. The number of visitors coming to Sauraha for overnight stay has reached around 600 a day while the number of tourists coming only for an excursion in the area is more than 1,500.
Meanwhile, the hotels and restaurants from the Kathmandu and other cities in the country have started opening their branches in Chitwan.
Diyalo Foodland which has earned a name in the capital and in Butwal for its dishes has opened its franchise here from January 14. Likewise, the Chaudhary Group is operating the Meghauli Serai in Meghauli and Fern Chain Hotel in Bharatpur.
Former president of the Regional Hotel Association Sauraha, Suman Ghimire, said many hotels, restaurants, bakeries and cafes are interested in expanding to Chitwan as they see growing business prospects here.
Chitwan which is famous for jungle safari tourism will see many more chain hotels and restaurants in the coming days, an enthusiastic Ghimire said.